About Tisserlis
Specialty
Tisserlis is a consulting practice specialised in strategic and operational projects with focus on the retail industry.
Expertise
We work with brands and retailers in the fashion, food, luxury, apparel, jewelry and watches, leisure sectors.
Team
All our consultants have a wealth of experience in the retail sector. In each project we have experts in merchandising, buying, marketing, sales and design.
Capabilities
Brand and retail strategy
Buying and merchandising strategy
Offer management / Due diligence
Pricing / Visual merchandising
Our Unique Approach
Our approach is practical and our objectives precise and measurable. We aim to provide a custom-made solution for each of our clients. We work alongside our clients for the whole duration of the project and share our know-how with their internal teams.
Market Mapping – Womenswear
Target: product managers and offer management teams.
Objectives: help product teams build product assortment offer and fine tune offer and merchandise strategy. This survey outlines the assortment viewed by customers in a store at one precise moment and does not reflect the whole assortment of the season. This tool helps understanding the competitive environment of retailers and the available offer in the womenswear market.
Methodology: 8000 products audited in the stores of 13 key retailers in October 2015 in France.
Retailers included: 1.2.3, Armand Thiery, Auchan, Camaïeu, Carrefour, C&A, Etam, H&M, Kiabi, Mango, Monoprix, Promod, Zara.Product categories: shirt, t-shirt, top, poloshirt, knitwear, jeans, trousers, leggings, skirt, short, dress, jacket, coat.
For more information, please contact Stephanie Sergiel by email: stephanie.sergiel@tisserlis.com
or by telephone: +33.6.14.72.12.83
Table of content
Product offer
• Product density per m2
• Offer breakdown walls / floor
• Offer breakdown facing / lateral / folded
• Price architecture
• Price modulation by retailer – shopping basket
• Minimum price by product category
• Average price by product category
• Maximum price by product category
• Offer breakdown by price point by product category
Visual merchandising
• Offer: number of options
• Price position – choice
• Product mix: number of options
• Product mix: number of options %
Colour architecture
• Patterned products weight in total offer
• Colour scheme of Autumn 2015
• Breakdown of offer by retailer between base, seasonal and accent colours
• Breakdown of offer by product category by type of colour
• Breakdown of offer by colour in base colours
• Breakdown of offer by product category by type of colour – base colours
• Breakdown of offer by type of colour – seasonal colours
• Breakdown of offer by type of colour – accent colours
The Founder
Stéphanie Sergiel founded Tisserlis in 2008 after a career in management consultancy in the UK and France for first class management consultancy firms and as a marketing manager for a leading fashion and home products retailer.
Recent Case Studies
Point of sale diagnostic and optimisation for a leading jewelry and watches retail group - France
This retailer was facing losses in both profit and sales for two years prior to our project. We launched a detailed business diagnostic in order to assess opportunities and threats to the retail formats. We identified some quick wins and set up an action plan to improve the two retail concepts in the area of offer management, stock management, visual merchandising techniques and in-store communication.
Market mapping and benchmarking - Italy
For each of the brands of this fashion manufacturer and retailer with different market positions, we launched a competition benchmark and a detailed market mapping to help product management teams build their collections for the future seasons.
Offer strategy review and new tools implementation - Spain
The objectives of the project was to increase the stores turnover and the average spent per visitor in this leading European amusement park. We reviewed the retail offer strategy, re-organised the stores offer and implemented new visual merchandising techniques. We worked with the operations and buying teams to build new buying tools and methods, and finally we worked on the assortment of each product family and stores to build more appropriate assortment for the retail stores.
Offer management for a womenswear retailer - France
This retailer sells its products through multibrand stores as well as in his own stores. Managing the retail assortment was a challenge. We helped them to develop an assortment suited to his stores, integrating the customer profile, the stores configuration. We built and implemented offer management tools including assortment planning and in-season management tools to optimise product availability and the store offer.
Product launch of a premium brand in the USA
We helped an entrepreneur launch a premium olive oil brand in the US after a thorough competition and market analysis. We built the business plan and established first business contacts with wholesalers and retailers to reference and sell products on the territory.
Store opening of a luxury goods showroom - UK
We worked alongside Camouflage, a British design agency, that created a luxurious showroom for a personal items and gifts brand created by two very gifted English artists specialising in lifecasting products. Prior to the showroom opening, we helped the two owners set up the right price list for the goods.
Clients reference include
Groupe ABC – Alain Manoukian – Benetton – Breil Milano (Binda Group) – Camaïeu – Carnet de Vol – Carré Blanc – Celio – DBA Apparel (Dim, Wonderbra, Playtex…) – Devernois – El Corte Inglés – Elf – Fabio Lucci – Festa – Fnac – Groupe Vestebene – Jerónimo Martins – Leen Bakker – Levi Strauss & Co – Luisa Spagnoli – Manor – Manutan – Mondadori – PortAventura – Paõ de Açucar – Promod – Safilo Group – Salsa Jeans – SDV – Siemens – Somerfield – Sym – Tesco – Vivarte – Wrightson & Platt